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Our contact details

Name: Julia Goodfellow-Smith

Address: 23 Bwlchygwynt, Llanelli SA15 2AJ

Phone Number: 07904 389889



The type of personal information we collect

We currently collect and process the following information:

  • Name and contact details when provided to us to enable response to a query or provision of a service.

  • Photos, usually of people out walking or enjoying adventure activities.


How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for specific reasons.

We use the information that you have given us in order to meet those specific obligations or requests, eg responding to a query, providing a service, posting a book or administering a prize.

We may share this information with other relevant organisations in order to meet those obligations. Examples are email and back-up service providers, the Post Office or providers of a prize.

We may share photos online, in presentations and potentially in printed publications such as books. We may also use them to promote our work or for commercial purposes, for example to promote the town or area in which the photo was taken.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

We have a legitimate interest. This applies to general information.

For photos where people are facing the camera and a significant size, we always request verbal consent. The lawful basis we rely on for processing this information is We have explicit consent.


How we store your personal information

Your information is securely stored on our servers and those of our suppliers as appropriate.

We keep your contact details for as long as required to administer the relevant service and for a period of six years afterwards. We will then dispose of your information by deleting applicable files and emails.


Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. For Portraits, if you ask for your story to be removed from online platforms, we will do so as soon as reasonably possible. If your story has already been included in a document such as a book, it will be removed when the next edition is published.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.


You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.


How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at .


You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website:

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